Every brand starts with a moment of realisation. For William East, founder of Hybrid X and long-time hybrid fitness enthusiast, it began inside the gym — and on the streets just outside it.
William had spent years floating in and out of the hybrid training community. He loved gym wear, but something always felt missing: style that could carry beyond training. Performance apparel was excellent for the gym, but rarely fit seamlessly into daily life. Lifestyle fashion, on the other hand, lacked the technical edge to keep up with real performance.
No one was truly bridging the gap. So William decided to build it himself.
It Started with Footwear
Rather than launching with clothing, William began by crafting a hybrid training shoe, specifically engineered for HYROX. The idea was simple yet powerful:
“Changing your shoes is faster than changing your entire outfit. A shoe that adapts to every part of your day is the ultimate connector.”
Footwear, to William, was the anchor — a product that could move with someone through training, work, and everything in between. This philosophy of adaptability became the foundation for the brand.
X Core — William’s Own Uniform
The first collection, X Core, was built as an extension of William’s personal training wardrobe. It embodies 70% performance and 30% street practicality — a disciplined yet versatile collection designed to perform in high-intensity environments while maintaining a clean, urban aesthetic.
X Core is for those who train hard but move fluidly through their day — where endurance and precision don’t end when the session does. It’s technical, structured, and purpose-driven.
X Adapt — Comfort as Practicality
As Hybrid X started to grow, William noticed another cultural wave rising within the community: a deep appreciation for oversized silhouettes, comfort wear, and hybrid working lifestyles.
This inspired the birth of X Adapt — the counterpart to X Core. If X Core is the athlete’s uniform, X Adapt is their off-duty gear.
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70% comfort and streetwear,
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30% performance practicality.
X Adapt was initially imagined as recovery wear — the pieces you’d throw on post-session. But it quickly evolved into something more: everyday essentials for a lifestyle where work, movement, and downtime overlap.
For Hybrid X, comfort isn’t separate from performance — it’s part of it. Every piece is designed to function practically while delivering a premium, minimalist aesthetic that fits any moment of the day.
One Brand. Two Worlds. One Lifestyle.
Hybrid X operates through this dual-collection strategy:
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X Core — elite training gear engineered for movement, precision, and performance.
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X Adapt — versatile, everyday wear translating athletic edge into modern street style.
Together, they form a complete wardrobe for hybrid athletes — those who live in the space between intensity and ease, discipline and lifestyle.
Hybrid X isn’t just apparel.
It’s the uniform of a new generation — where performance never sacrifices style, and style never compromises performance.